THE PERSON BEHIND THE LENS

I'm a London-based videographer and photographer with a passion for capturing the energy, emotion, and authenticity of sports, fitness, and brand stories. I founded Inferno Switch Ltd in January 2017 — that's 9 years of building a business around my love for visual storytelling.

My passion for football runs deep. I've been playing since 2003 — over 20 years of the beautiful game. I'm a lifelong Arsenal fan and currently play 3-5 hours of football every week as a regular host with @footyaddicts. This isn't just work for me — it's a world I live in.

That authentic connection to sport is what sets my work apart. I understand the energy, the emotion, the split-second moments that define a match or a training session. Sports media is an entirely different beast to other content — and it's exactly where I want to be.

Beyond sports, I also shoot weddings across the UK and internationally — bringing the same cinematic approach and attention to detail to couples' biggest day.